Strategic Positioning Sprint
Get clear on where to play, how to win, and what should make your business meaningfully different.
A focused 3-week strategy sprint for founder-led businesses that need sharper strategic positioning without commissioning a full strategy review.
3 weeks | AUD 4,997 + GST | Focused CEO input
Are you genuinely differentiated?
Most good businesses can explain what they do. Far fewer can clearly explain why their ideal customers should choose them over their competitors.
You may be asking:
Are we genuinely differentiated, or just good at the same things as everyone else?
Are we focused on the right customers, markets and opportunities?
Has our positioning kept pace with how our market is changing?
Does our leadership team actually agree on how we win?
Are we trying to be too many things to too many people?
If those questions are becoming harder to answer, the Strategic Positioning Sprint is designed to help.
In 3 weeks, get a clear strategic positioning blueprint
Together, we will pressure-test three fundamental questions:
WHERE TO PLAY
Which customers, markets, needs and opportunities should matter most?
HOW TO WIN
What should make your business meaningfully different from the alternatives?
WHAT MUST BE TRUE
What strategic choices, activities and trade-offs are required to make that position real?
The objective is not a theoretical strategy document. It is a clear, practical strategic position your leadership team can use to make better decisions.
What you walk away with
Your Strategic Positioning Blueprint will capture:
Strategic playing field: A clear view of where your business competes and the competitive positions around you.
Customer and competitive insight: The customer needs, buying drivers and competitive dynamics that matter most.
Strategic positioning: A clear articulation of where you play, how you win and why customers should choose you.
Strategic choices and trade-offs:The things you need to prioritise, reinforce and potentially stop doing.
Leadership discussion material: Practical outputs you can use with your executive team, board or future strategy offsite.
The Process
DIAGNOSE
We start with a focused CEO interview and review of the existing strategy, market and business context.
PRESSURE-TEST
I independently challenge your current positioning through a strategy, customer and competitive lens.
SHARPEN
We work through the key choices together and refine the position.
CODIFY
I turn the thinking into a concise Strategic Positioning Blueprint your leadership team can actually use.
You get the depth of an experienced strategy partner without commissioning a full strategy review.
This is for you if...
You are a founder or CEO of an established business and:
the company has grown beyond its original positioning
your market or competitors are changing
growth is becoming harder to unlock
your proposition feels increasingly generic
the leadership team has different views on where the business should focus
you have a strategy offsite coming up and want stronger strategic thinking going into it
you want an expert perspective before making a larger strategic commitment
This is not a substitute for a full strategy review where fundamental questions about the entire business need to be rebuilt from the ground up.
It is designed for businesses that need focused strategic clarity around positioning.
Investment
From $4,997
AUD + GST | Scoped during fit call.
For a focused 3-week engagement including:
CEO diagnostic interview
independent strategic analysis
positioning pressure-test
working session with you
final Strategic Positioning Blueprint
No long consulting project.
No large internal workstreams.
No generic strategy workshop.
Not sure whether this is the right strategic problem?
That is what the fit conversation is for.
In 20 minutes, we can determine whether the issue is genuinely one of strategic positioning, whether another intervention would be more useful, or whether you should simply tackle it internally.
Former McKinsey strategist | Startup / scale-up CEO
International Bestselling Author